In 2021 14.91 billion people are using cell phones worldwide, and approximately 911.2 million users are in China alone. Cellphones are used as a means of communication and store huge amounts of data in files, photos, etc. Therefore people try to keep them safe, but accidents do happen, and sometimes cell phones get damaged; thus the need for cellphone repair service providers’ aroused.
If you are one of those service providers who want to promote one’s business, this article is just for you.
Here are a few tips which will be of immense help to you:
Before making any strategy, one should have a clear understanding of target customers. Whether a customer is tech-savvy or environmentally friendly, their priority would be to use existing phones for the long-term rather than investing in new smartphones.
A marketing strategy based on a clear understanding of the target customer will surely help in attracting them.
These days almost all business houses have their website; therefore, one should focus on making their website mobile-friendly because people most likely use another cell phone to look for repair service providers.
Long-Tail and local keywords
People are most likely to use long-tail keywords to search for a specific product or service. Example- Overheating of Samsung F1. Local keywords include the name of the place—For instance- The smartphone repair center in Chicago. Therefore use local and long-tail keywords in your content, i.e., your content on social media posts, website pages, blog articles, online ads, etc.
Using social media
- The more social you are, the more likely you are to attract new customers; therefore, create accounts on different social media platforms like Facebook, Twitter, Linked In, Instagram, etc. Add website links, images, contact numbers, photos, and other details.
- Also, you can create and share video tutorials or live on Facebook, showing the followers how to deal with simple cell phone problems.
- Provide solutions to the questions asked by the people on your accounts.
- Be proactive in searching for the people who need phone repairing services. It can be done easily through these social media platforms:
A large part of the population mostly comprises the older generation who aren’t tech-savvy. They find it hard to troubleshoot even a minor cellphone problem themselves. Thus to attract them, we need advertising mediums like posters, banners, flyers, newspapers, etc.
Ratings and reviews
Positive feedback from a customer on your website or social media account may help build goodwill among people and further attract new customers. Therefore you should manage your ratings and reviews on the website and social media accounts.
Word of Mouth
This means of advertising is possibly one of the oldest and most powerful means of advertising. As a business owner, you can spread the word about your business with the help of your family members and friends. This eventually leads to a greater deal of people knowing about your business and brings you, potential customers. Currently, reviews and ratings on social platforms and websites act similarly to word of mouth for individuals looking for a service. Positive, constructive feedback from a customer can help do many great wonders for your service. You can also manage the reviews of your service on social media platforms and your website.
Provide customers with special offers
Offering freebies and discounts occasionally every year can help attract a huge audience to your service. If you have some extra stock or spare parts that are just lying in the dust, you can sell them off by offering them at a discount. Such discounted stock can help you bring new customers to your business.
Special discounts are always successful at attracting the right customers, which is also why they should be carefully designed and thought of for it to generate the right amount of cash for you. For instance, if you’re selling accessories for mobile devices, you can attract potential customers by offering a Buy 1 and get one free deal.
Several factors play into the success of a business, but impeccable service and the right marketing can help open up a wave of huge opportunities for your business. Above mentioned points can help identify a proper marketing strategy to help boost your business growth.